Spice Telecom, the premier telecom service operator in Punjab, was the first mobile service provider in the country to launch an innovative Value Added Service that allows the user to listen to background music when they talk on their Spice mobile phone, this service has been relaunched with even more exciting features. Speaking at the launch Mr. Mukul Khanna, Assitant Vice President - Marketing, Spice Telecom remarked, "Music is the essence of life and at Spice we wanted to give our subscribers the option of enjoying music even when they talk on their mobile phones. Spice Background Music service indicates the everlasting commitment Spice has towards constantly expanding its service portfolio and delivering the best to its consumers".

Spice Background Music Service - Just Dial 143
Spice Background Music, the first of its kind service in India, is available on 143. Spice subscribers just need to dial 143 and activate the service, then they can choose specific music of their liking which they want to set as the Background Music, from the music categories.

Background Music Categories
1. Top ten
2. Bollywood
3. Instrumental
4. Gazals
5. Evergreen
6. English
7. Natural
8. Punjabi
9. Free category

Different songs can be selected for different numbers OR a single song can be selected for all the numbers.

Subscriber needs to dial 143 followed by the number on which one needs to call, to use the service.

Background Music Charges
IVR Calling at 143 : Rs. 1/min.
Subscription Charges : Rs. 20 /month
Song Selection Charges : A one time fee @ Rs.15/song download.

Special Expressions with Spice Background Music
The Spice Background Music service also comes loaded with special expressions that make it more exciting. Special Expressions can be accessed by dialing special keys allocated for the features, during the call, and subscribers will hear special sound effects as part of the Background Music, apart from the background Music that is being played.

Special expressions/ Volume Control Keys

'*' - Start or stop music
'#' - Car Horn
'0' - Kiss
'1' - Delight/ Happiness
'2' --- Heart Break/disappoint/ sad
'3' --- Cry
'4' --- Secret telling
'5' --- Feeling bored or sleepy
'6' --- Volume Increase
'7' --- Thinking
'8' --- Scream
'9' --- Vol. Decrease


About Spice Telecom, Punjab:
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 416 International operators across 199 countries.