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   March 2006  
Spice launches Cricket Quiz contest

1.Dial 555 and participate in Cricket Quiz
2.Win autographed cricket memorabilia

Chandigarh, March 13, 2006:
With the India-England test cricket series already on a roll, cricket fever has gripped the nation. Adding fizz to that exuberance, Punjab's premier cellular service provider, Spice Telecom, today launched an exciting new Cricket Quiz for cricket enthusiasts across Punjab. Moreover, Spice subscribers can also access the latest match scores and ball-by-ball updates through IVR 555.

Spice Cricket Quiz:
To participate in the contest, Spice cricket buffs need to dial 555 and answer simple cricket based questions, to win autographed cricket memorabilia. All calls to 555 will be charged at a nominal rate of Rs.6/- per minute.

The cricket quiz contest is based on 3 levels, with 5 cricket questions at each level. With each correct answer, participants accumulate 4 runs. The subscriber with maximum points would be eligible for the draw and stand to win exciting prizes. Subscribers can move to any level of the game, even if they answer the questions incorrectly, and participants should try to accumulate as many points as possible.

IVR 555 for Ball-by-Ball update & Alerts:
Spice pre-paid and post-paid subscribers can listen to ball-by-ball cricket updates of the India-England test match by dialing 555. Cricket enthusiast can also subscribe to cricket alerts through SMS by simply choosing the option 'Cricket Alerts through SMS'. To subscribe to Alerts for the entire cricket series a nominal rate of Rs.75/- will be charged and for a particular match Rs.20/- will be charged. All calls to IVR 555 will be charged at a nominal rate of Rs.6/- per minute

Speaking on the occasion Mr.Mukul Khanna, Assistant Vice President - Marketing, Spice Telecom, stated that "With the Cricket fever gripping the entire region, we hope to provide a platform for our subscribers, so that they too can be an integral part of the cricket mania. Spice subscribers through this quiz contest stand to win exciting autographed cricket memorabilia."

About Spice Telecom, Punjab:
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 416 International operators across 199 countries.


For further info please contact Tripuari Sharma or Geetika Anand at Perfect Relations
# 9814000341 or # 9814626150


 
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