Spice Telecom, Punjab's premier cellular operator today at a press conference announced that Bollywood youth icon, Priyanka Chopra, would be its new brand ambassador. To commemorate this, Spice unveiled Priyanka's Limited Edition Team Pack, on the pre-paid platform which offers subscribers the most economical way to go mobile as a team, wherein they can enjoy unlimited and exciting features, by forming a team consisting of 2 to 6 members, ensuring savings of upto 83%. For a period of three months, the Priyanka's limited edition pack offers unparalleled features to subscribers like free night calling within the team & SMS at only 5 paisa to any Spice mobile - a saving of upto 95%, along with the regular Team pack features. To further add to the occasion, all customers who subscribe to the product, are also eligible to participate in the exciting 'Priyanka's Favorite Destination' contest, where they stand to win a free holiday to Priyanka's favourite destination. The synergy between Spice & Priyanka Chopra also saw the launch of a special Priyanka's ring tone.

Speaking at the occasion, Mr. Umang Das, Managing Director, Spice Telecom, Punjab, stated, "Spice being the oldest cellular operator in this region, has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure and offer the best value added products and services to the people of Punjab. India's telecom sector, one of the fastest growing markets globally, is set to witness speedy expansion in proliferation as well as earnings. According to Gartner, the number of mobile phone subscribers in India is set to touch a staggering 165 million by end of 2008. With this increase in tele-density, Spice Telecom is also in the process of consolidating and investing in various disciplines, like network and technology upgradation, increase in infrastructure and resources and also enhancement of the brand image. It is in connection to the latter that we are gathered here today, to announce the Brand Ambassador for Spice Telecom, who would play a key role in brand and product communication strategy for the company."

Existing benefits of Team Pack:

Administration Fee Benefit: The administration fee will be charged to the team leader on every recharge and no such fee will be charged to the other team members. The pack provides a unique opportunity for the subscribers to save upto 83% on admin fee.

No of Team members Admin Fee Saving on recharge
2 Shared by 2 members 50%
3 Shared by 3 members 67%
4 Shared by 4 members 75%
5 Shared by 5 members 80%
6 Shared by 6 members 83%

Validity Benefit: Each member enjoys full vailidity. The team members only have to ensure that the validity of the team leader's card does not expire.

Team chat: Call within the group will be charged at a nominal rate of Rs.0.50 per minute against normal charge of Re 1/min.

Additional benefits of Priyanka's Limited Edition Team Pack:

FREE night calling within the group for three months (till 31st May '05) - anytime between 10: 0.m. to 7:00 a.m.
Spice-to-Spice SMS at 5 paisa for three months (till 31st May '05) vis-à-vis the normal SMS rate of Re.1/- per SMS - thereby saving upto 95%!

Team members can recharge - New added feature wherein all members of the team can avail the advantage of recharging the pre-paid card, thereby solving the dependency on the team leader for recharge


How to play the Priyanka's Favorite Destination contest:
Dial 707 to participate
Answer a simple question on Priyanka
Which is Priyanka Chopra's favourite destination?

The lucky winners of the contest, which is open till May 31, 2005, will win an all expense paid exclusive holiday to Priyanka's favourite destination.

How to form a team:
Customer has to buy Priyanka's Limited Edition Team Pack, containing three mobile connections (SIM's). There will be one team leader, who can activate or remove other group members by dialing 765. The leader also has the option of tracking the usage of other team members, by checking the balance on the handset's screen or by dialing 765. He also has the option of increasing the size of the team by buying separate Add-On team pack of Rs.99/-.

For New Customers:
New customers can buy the Priyanka's Limited Edition Team Pack for Rs.449/- (with free airtime worth Rs.100/- and a validity of 7 days) with 3 connections. One will be group leader (Parent) and remaining two will be group members (Child).

For Existing Customers:
Existing customer can buy Priyanka's Limited Edition Team Pack for Rs.99/- and can form a group.

To participate in this exciting contest a subscriber needs to Dial 707 and answer a simple question based on Priyanka Chopra.
Introducing Priyanka Chopra to the Spice family, Mr. Navin Kaul, Chief Operating Officer, Spice Telecom, Punjab said, "There is a perfect fit between Priyanka Chopra and Spice Telecom, as both have similar values and personality traits. This includes being known as youthful, stylish, innovative, setting new trends and market leadership. It is these distinctive attributes, which Spice Telecom will leverage to strengthen its bonds with its valued customers in Punjab. We believe this relationship will go a long way towards reinforcing the ethics both stand for, justifying the credo of Spice Hai Toh Life Hai!."
Mr. Kaul also stated "Spice has actively been involved in bringing diverse and exciting value added services, products and even thrilling contests to its subscribers on a regular basis. Hence, what better way to commence a new beginning with our brand ambassador, Priyanka Chopra, than through the launch of the limited edition Team Pack product, where our subscribers can avail exclusive offers completely free of cost and also can avail the exclusive opportunity to win a free all expense paid holiday to Priyanka's favourite destination."

Priynanka's Ring Tone
To further add to the occasion, an exclusive ring tone, called 'Priyanka's ring' was also launched, for all the young Spice subscribers, who are fans of the actress. To download the ring tone, post-paid and pre-paid subscribers can Dial *555*10# or log onto www.spiceindia.com.
Speaking about her association with Spice Telecom, cine star Priyanka Chopra express that "It gives me great pleasure to be associated with Spice Telecom, that made a mark and stands as the premier telecom operator of this region, which is making mobile communications a way of life. I look forward to a long and fruitful association with the company and am excited to bring to life the credo of Spice Hai Toh Life Hai!"



About Spice Telecom, Punjab:
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 416 International operators across 199 countries.

For further info please contact Tripuari Sharma or Geetika Anand at Perfect Relations
# 9814000341 or # 9814626150