Spice Telecom, Punjab's premier cellular operator, and BONN, a leading food industry at a select gathering today announced the winner of the Spice Glucobonn Mobile Tambola contest,. The tambola numbers were aired on Zee News. The contest saw an overwhelming participation from all across the northern India. For the first time ever, the traditional game of Tambola had a blend of technology, wherein the subscribers played with the ticket, sent via SMS to them, with numbers broadcasted on ZEE TV, on specified days, a rare convergence of three technologies. Mr. Sudhir Bansal, who became the lucky owner of a brand new Ford IKON, won the bumper prize of the exciting contest. The mobile numbers of all full house winners were included in the lucky draw for the Bumper Prize where Mr. Bansal, an employee of New India Insurance, emerged as the winner. Along with the car, 200 other prizes were also won.

Speaking at the award ceremony, Mr. Navin Kaul, COO, Spice Telecom, Punjab, stated that "Spice Telecom was the first mobile service provider to launch Mobile Tambola, based on a simple insight that Tambola is a very popular game in this region and was popular amongst people for all walks of life. So in keeping with our credo of 'Spice Hai Toh Life Hai' we decided to launch Mobile Tambola, wherein we are committed to provide unlimited excitement and innovation to our subscribers"

Mr. Manjit Singh, Managing Director, Bonn Foods said that, "Bonn is a leading nutritional food provider. Bonn Foods, in association with Spice Telecom and ZEE NEWS, has endeavored to create an aura of fun and excitement for its consumers with interactive Mobile Tambola game, aired on Zee News. Our consumers have enjoyed participating in the interesting game of tambola & we have received very positive feedback. I congratulate Mr. Sudhir Bansal, the winner of Ford Ikon car, the bumper prize for the contest".

According to Mr. Deepender Sehajpal, Assoc VP, Zee News, "Zee News has been partners with Spice Telecom for the last Mobile Tambola game, which evoked tremendous response. In continuation with our association, we are extremely delighted that once again this association has proved to be a success, looking at the tremendous response that has been generated for during the entire duration of the contest."

The contest was aired on Zee News from December 31, 2004 to March 08, 2005, every Tuesday and Friday between 8:00 p.m. to 9:00 p.m. Tickets of the game were bought by sending a SMS to 6300 or dialing 6300. Alternatively, free tambola tickets to the game could also be purchased with select Bonn Foods. On the start of the game, the Tambola numbers were broadcasted live on Zee News and appeared in random order from 1 to 89. Each game had prizes for 2 early five, 2 top line, 2 middle line, 2 bottom line and 2 full house, which could be availed by sending an SMS to 6300.

The Tambola contest saw prizes worth Rs. 11 lakh won by participants, which included wristwatches, electric toasters, Grilled ovens, juicer mixer grinders, DVD and an Overall Bumper Prize of a Ford IKON car. There were 10 prizes to be won in every game.

Expressing his delight over winning the Ford IKON, Mr. Sudhir Bansal, 31, stated that "When I was informed that I was the lucky winner of Bumper prize of Ford Ikon car, I could not believe my luck. It appeared to me as if someone was playing a prank on me. It took some time for the news to sink in. The news brought immense happiness to me & my family. My friends too want to play the Spice Glucobon Mobile Tambola now"

About Spice Punjab
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across over 205 cities and towns in the state, covering 95% of Punjab's urban area. In addition, it also covers more than 3,250 km of roads and highways in Punjab including connectivity on the National Highway, GT Road. Spice has the highest International roaming coverage with tie-ups with 386 International operators in over 190 countries.

About Bonn Foods
Bonn was established in 1985., Today, BONN is the leading brand in northern India. Bonn has built such household brand names as GLUCOBON , CREAM DELIGHT ,PRIME TIME, COTTAGE CAKE. Bonn has always kept Indian needs at the core of its research and development activities and plans to continue doing so in the future. Bonn has been earning customer's trust for a long time now. Keeping up with the legacy of maintaining excellent quality in its food products, BONN has been awarded the National Award for Quality.

About Zee News
Zee Network is India's largest vertically integrated media and entertainment company. Zee is a pioneer in India, in every aspect of content aggregation and distribution through satellite, cable and Internet. Zee News, part of Zee Network, is the fastest growing 24 hours news channel in India.