Riding on the popularity of Mobile gaming in India, which has turned into a mode of quick fix entertainment, Spice Telecom, Punjab's premier cellular service provider today added even more spice to the lives of its subscribers by launching a new and exciting quiz based contest called Sawaal Ek Lakh Ka. Through this contest Spice subscribers can avail the unique opportunity of becoming a 'lakhpati' and also win a chance to take away attractive prizes. Apart from the launch of the contest, Spice also announced the mega prize winner of the Indo-Pak Challenge Quiz, who took home an imposing Sony 43" Projection TV, amongst other winners. The quiz based game show was launched earlier this year, in sync with the start of India v/s Pakistan historic cricket series, to provide a platform for cricket enthusiasts to be a part of the Indo-Pak cricket mania.

Sawaal Ek Lakh Ka

Sawaal Ek Lakh Ka, a six-weeks contest, will be made available to both pre paid and post paid subscribers at a nominal charge of Rs.10/- per minute. For further information subscribers can either call toll free help line number at 9814012345 / 7 or log onto www.spiceindia.com.

According to Mr. Navin Kaul, COO - Spice Telecom, Punjab "Spice has always made efforts to understand the needs and requirements of its subscribers and offer them the best value added services. With the increasing popularity & awareness about mobile gaming, we decided to launch an exciting new game show, Sawaal Ek Lakh Ka, wherein our subscribers can test their knowledge & skill through this contest, and in the bargain, also win a chance to become a lakhpati! We hope our pre-paid and post-paid subscribers come forward and actively participate in this contest, which will culminate in the grand finale where the Bumper Prize winner will be announced."

To participate in this exciting game, subscribers need to dial 124 and answer questions to be able to become eligible for the weekly and bumper prize draw. There are three levels in the game and five questions at each level. To be eligible for the weekly draw, subscribers will have to score minimum 1500 points in a week, and for entering the Bumper Draw, they would have to score a minimum of 3000 points.

To make this contest even more interesting, Spice subscribers have the option of sending multiple entries to the Weekly and Bumper Draws, so as to increase their chance of winning the jackpot. The bumper prize of Rs.1 Lakh would be decided through lucky draw of those who have qualified for the prize.

Here's how to play 'Sawaal Ek Lakh Ka'

  Subscriber Dials 124 to participate in the game and answers five questions in each of the three levels
  Correct answers to all questions of any level in single attempt would entitle player for bonus points
  On giving a wrong answer, you can forego the earned points & move onto the next question OR play the same level again
  Score of 1500 points will make the player eligible for a Weekly Draw
  Score of 3000 points will make the player eligible for the Bumper Draw
  Participant can score the following points at each level:

	L evel 1 = 50 Pts Max + (250 pts Bonus)
	Level 2 = 100 Pts Max + (500 pts Bonus)
	Level 3 = 150 Pts Max + (750 pts Bonus)
	Max points in a single call = 1500 pts + bonus of 1500 pts

Every subscriber would have a Score Bank, where his/her scores get accumulated weekly
Winners will be informed through SMS or call

The Weekly Prize winners will get the following prizes:

Sr. No	Number of Winners	Prizes
Bumper Prize	One	Rs. 1,00,000
1.	One	LG Color TV 20"
2.	One	LG Microwave Oven
3.	One	Vacuum Cleaner

"In Punjab, Spice Telecom has always pioneered in introducing innovative and unique contests and mobile games ranging from the recent Khelo No.902, to Spice 7, the hugely popular Mobile Tambola on 6300 and now the launch of Sawaal Ek Lakh Ka on 124. The increasing participation of our subscribers in these games has been one of the important factors, which makes Spice - the first choice of the people of Punjab" added Mr. Kaul.

Indo-Pak Challenge Quiz

The winners of the Indo-Pak Challenge Quiz, a five-week quiz contest, were also announced at the occasion. The contest received an overwhelming response wherein more than 50,000 subscribers participated in the exciting contest. The bumper prize winner Mr.Soli Sethi, was gifted a Sony 43" Projection TV, by Mr. Navin Kaul. Apart from the bumper prize winner, the weekly winners of the contest were also announced. Each weekly prize winner won 14" Colour TV, DVD players and Stereos during the duration of the contest.

About Spice Telecom, Punjab:
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 416 International operators across 199 countries.