As the whole nation collectively waits, with abated breath to watch the forthcoming Cricket Tri-Series between India, Sri Lanka & West Indies - Spice Telecom, Punjab's premier cellular operator, has found the perfect way to add extra excitement to the occasion by launching a host of attractive value added services. Spice pre-paid and post-paid subscribers can avail an exclusive opportunity to participate in the 'Cricket Pundit' quiz contest wherein they can test their knowledge of the game and win attractive prizes. In addition to this, cricket buffs can also subscribe to real-time updates for all the one-day matches scheduled in the tri-series tournament by simply dialing 646 or *555# on the USSD platform.

Cricket Pundit Quiz Contest

Spice subscribers can participate in the Cricket Pundit Quiz through ASR (Automatic Speech Recognition) service available by dialing 646 at a nominal rate of Rs.6/- per minute. Spice subscribers can test their cricketing wits and avail the opportunity of winning wristwatches and a Diamond Ring as the bumper prize.

The contest is valid for 11 days from 30th July 2005 to 09th August 2005. At the end of the quiz, winners will be decided through a raffle draw.

How to play Cricket Pundit Quiz

1. Dial 646, say 'Cricket' and choose the Quiz option
2. Each day subscribers will be asked 20 questions on a Cricketer
3.One every right answer, the subscriber will get 4 runs. In case the caller scores 4 Questions correct in a sequence, the next 5th answer will earn him 2 extra bonus runs
4. For every wrong answer, the subscriber will be bowled out and his innings will start again and the next question in the sequence will be played
5. After completing 20 questions, a prompt will be played that the subscriber can play more and score more runs to increase the chances of winning The chances of the customer winning the bumper prize is equal to the score made by him/her.
6. After the end of call, caller will get an SMS informing them of their score

Value Added Services
Apart from the quiz contest, Spice subscribers can also keep themselves updated on the latest cricket scores through IVR No.646 or on the USSD platform *555#.

Content of ASR 646
To access cricket scores, Spice cricket enthusiasts need to dial 646 and say, "Cricket", after which they can avail the option of getting Ball-by-Ball updates played during the match and also listen to the entire round up of the day's happenings after the match is over.

Subscribers can also choose to subscribe for automated SMS alerts for the entire series or for a particular match. Entire series alerts are available for Rs. 75 and for a particular match, it is priced @ Rs. 20. To subscribe the subscriber needs to call 646 and say "Cricket' and choose the SMS based Cricket alerts options.

Content on USSD *555#
Spice subscriber can either subscribe to Cricket Score Pack or can access the score as and when required. To access the score, subscriber will have to dial *555# and choose "Cricket" from the given menu. This service is charged at a nominal rate of Rs.3/- per request.

For regular updates on a particular match or for the entire series subscribers can also choose from a series pack or a daily match pack offer.

Series Pack: At a nominal rate of Rs 50/-, the subscriber can access Cricket scores from *555# during the entire series unlimited number of times

Match Pack: At a nominal rate of Rs 15/-, the subscriber can access cricket scores from *555# unlimited number of times during a particular match

Speaking at the launch Mr.Mukul Khanna, DGM-Marketing, Spice Telecom stated, "Spice has always made efforts to understand the needs and requirements of its subscribers and offer them the best value added services. With the Cricket Tri-Series commencing shortly, Cricket fever is at its peak and considering the popularity of the game we decided to provide our subscribers an opportunity to play, stay updated and also win exciting prizes while they keep track of their favorite teams' performance."

About Spice Telecom, Punjab:
Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 416 International operators across 199 countries.