On the special occasion of Guru Ravidas's Birthday that is celebrated with much enthusiasm, including a three day's ‘akhand paath' , in India and around the world, Spice Telecom, Punjab 's premier cellular operator has launched special services . Through these services, Spice Pre-paid & Post-paid subscribers can access content such as, songs and ring tones through multiple platforms like GPRS, USSD, BGM & the popular Juke Box service .

Content on GPRS:

To access ‘Guru Ravidas Birthday' content, Spice subscribers can go to Spice GPRS portal www.spiceindia.com/wap . Under Guru Ravidas Section  customers can download  polytones, mp3 tones and true tones . Cost to download would be  Rs. 15 per polytone & Rs.25 per mp3 and truetone

Content on IVR:

Juke Box: A special category of Guru Ravidas, offers Spice subscribers traditional songs on the ever-popular Spice Juke box service. Juke Box can be accessed by dialing 5703 at a nominal rate of Rs.6/- per minute .

To make this occasion even more special, subscribers can dedicate and download Guru Ravidas songs and ring tones absolutely FREE.

BGM service:

Spice subscribers can also set any Guru Ravidas song as the background music by dialing 14324 absolutely FREE of cost at a rate of Rs.6/- per min.

Content on USSD service:

To download, ‘Guru Ravidas Birthday' ring tones, subscribers need to dial *555# and select the devotional category under Ringtones.

Content	Charges (per download)
Ring Tones	Rs.5/-

Mr.Mukul Khanna, AVP - Marketing, Spice Telecom opined that, “On the festive occasion of ‘Lohri' which is so special to our subscribers across Punjab , we decided to introduce a host of exclusive services, as we believe that the true ambassadors of Spice are our delighted customers who continuously spread the credo of Spice Hai Toh Life Hai .”

About Spice Telecom, Punjab
Spice is Punjab 's premier mobile phone service provider and has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab 's urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road . Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 421 International operators across 201 countries.